The strawberry (Fragaria x ananassa Duch.) is produced in the most varied regions of the world, with greater predominance in the temperate regions of the Northern Hemisphere. The combination of new varieties, with greater agronomic potential and adapted to different climate and soil conditions, and the diversity of existing production systems allows the strawberry to be available all year round.
In Portugal, the strawberry is produced practically throughout the year, with the period of greatest supply in spring, from April to June, and the medium supply period from February to March and July. In recent years, there has been an increasing demand for strawberries during the autumn / winter period. This demand comes mainly from the countries of northern Europe, where growing conditions are more restrictive and where domestic demand causes an increase in imports.
The coastal regions (Alentejo and the West Region) are, par excellence, the agricultural areas of the country most suitable for autumnal production due to the occurrence of mild temperatures during this season.